
Shopify Migration SEO: How to Migrate to Shopify Without Losing Organic Traffic
20 min readSeo Migrations
// AI-first SEO agency
+400%
Organic traffic growth
+200%
Organic revenue growth
5k+
Keywords ranked page 1
15yrs
Growing brands
Search growth for ambitious brands — organic pipeline, AI visibility, and durable revenue. Technical foundations, content systems, and commercial strategy built for how people discover businesses today.
Trusted by
Trusted-by logos shown in this banner: Amplience, GettheLabel, iS Clinical, Lovell Sports, Parkdean Resorts, Revitalash.









Most businesses don't need another agency blindly chasing traffic. They need a long-term search strategy that supports real commercial growth.
At ChillyLizard, we approach SEO as part of a broader digital growth strategy — combining technical SEO, content, authority building, UX, and search intent analysis to improve visibility where it actually matters.
We start by understanding your market, competitors, and how buyers search. Then we build a roadmap around pipeline, signups, and revenue — not vanity metrics.
Traditional SEO focused on rankings and technical fixes alone. Modern search is broader.
Brands now compete across Google, AI Overviews, ChatGPT, Gemini, Perplexity and other AI-driven discovery platforms. Visibility depends on topical authority, entities, content quality, technical clarity and brand trust working together.
We build strategies for how people discover businesses today — not how search worked a decade ago.
Measurable growth beyond rankings alone — technical SEO, content, authority and modern search optimisation tied to qualified traffic, leads and long-term organic visibility.
+186%
Qualified organic sessions
Commercial intent pages · YoY
+42%
Revenue from organic
Attributed last-click & assisted · YoY
+68%
Orders from organic search
Ecommerce · vs prior period
−52%
Time on content briefs
AI-assisted research & outlines
+124%
Non-brand organic clicks
Topical programme · 9 months
+31%
Pipeline influenced by SEO
CRM-tagged multi-touch · SaaS
+3.1×
High-value URL indexation
Programmatic + IA cleanup
+27%
Support tickets from search
Self-serve answers ranking better
Guides, playbooks and field notes from live SEO programmes, updated as search and AI discovery keep changing.
Practical breakdowns across technical SEO, content strategy, SaaS visibility, and AI-led discovery. The same frameworks we use on client engagements, written for marketers and founders who want clear next steps.
From checklists and competitor analysis to how search is shifting with answer engines, each piece is built to help you prioritise work that compounds: architecture, topical authority, and pages that convert.

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Common questions about working with ChillyLizard, our SEO approach, and how engagements typically run.
Tell us where you are today — we'll reply with a practical view on quick wins, priorities, and what the first 90 days could look like. No pitch-deck theatre.
About 4,180,000 results
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